Most companies rely on cold calling as a part of their sales strategy to connect with prospective customers. Initially, they may be apprehensive about calling someone, convincing them, and making an effective sale. Many researchers point out that very few prospects turn out in favor of the callers after being bombarded by apprehensive pitching. Especially, in the present age of social media and communication, decision-makers rely mostly on individual vetting of prospects before taking any concrete steps. For instance, LinkedIn pointed out that cold call conversion rates stand at a meagre 2%.
Despite the stats, cold calling services in the Philippines can yet turn out to be an effective strategy if you play them wisely. Here’s how you can go about it -
Before diving into a sales call, initial planning is required on the part of your team. They need to consider the two things- whom to call and why. If you have these two answers sorted, your robust cold-calling strategy will be only a few steps away. To get there, chart out the business objectives, research the target audience, plan the script, and personalize it so that it adds value to your pitch.
Randomly calling prospective clients can fail. According to LinkedIn research, 75% of people use social media and internet mediums to make decisions before opting for a service. You must list out candidates who have had prior interaction with your business. You may also dive into insights from third parties to check the list of people who have engaged with related services. In this way, you can cover primary research, ensuring the ones you call are hot leads with potential purchase power and buying intent. At this point, you should also take a holistic approach to marketing and upscale your audience reach. It helps significantly if the person on the other end has a prior idea about your company or your services.
Before calling, the best way to make sure your target audience has prior information about you is to send an email. It should convey your business offering and how it can benefit them. Therefore, when you call, the person already knows about your business.
Even though your strategy is to rely on cold calling, the most effective way to build trust is to leverage your social proof. This must encompass websites and social media. Share relevant testimonials and case studies that would reflect your thriving business with genuinely satisfied customers.
Outbound cold calling services in the Philippines are popular among businesses due to their top-notch services at an affordable rates. These professionals, owing to their incomparable work ethics and innate Western affluence, guide your target audience to where they belong - your company.
Moreover, cold call outsourcing to the Philippines has a lot of advantages over keeping an in-house team. The diverse workforce seamlessly interacts with your European and American clients. They offer end-to-end professionalism and hospitality while drastically reducing infrastructure costs.
Also, telemarketing services in the Philippines are tech-savvy, which directly impacts your business goals. They use the best and the latest CRM software, performance analytics tools, and predictive dialers to pave paths for new business opportunities for their clients.
All in all, the availability of a skilled, English-speaking workforce, lower operational costs, and a culturally aligned approach to communication make the Philippines an ideal location for outsourcing your tasks. Now, you can enhance your customer outreach, generate more leads, and achieve better conversion at cost-contained rates.
Cold calling services involve trained professionals who make calls to potential customers to introduce and sell products or services.
The Philippines offers a cost-effective solution for cold calling services due to its lower labor costs, skilled English-speaking workforce, and favorable economic policies.
The Philippines maintains high-quality customer service in cold calling through rigorous training programs, strong English language proficiency, and a cultural affinity for service-oriented roles.
While some companies choose to outsource their entire sales process to the Philippines, others may only outsource specific parts, such as lead generation or initial customer contact.
Potential challenges of outsourcing to the Philippines include communication barriers, time zone differences, and possible misalignment with company culture.
Other cost-effective solutions for your business might include automating parts of the sales process, using email marketing, or employing cost-effective digital advertising strategies. With that said, cold calling continues to be a time-tested approach to up sales and outsourcing it can yield favourable results for your business at lesser expenses.